Agent SEO, done by someone who builds websites
Get recommended when people ask AI.
People now ask ChatGPT, Claude, Gemini, Perplexity and Copilot who to hire and what to buy. Agent SEO makes your website easy for those assistants to find, read and recommend. I check it, fix it and keep watch.
Get a free Agent SEO check Try the instant checker
No price list to squint at. The check is free, and paid work gets a fixed quote first.
Who's a good accountant for a small design studio in Leeds?
Three that suit small creative businesses:
- Your business. Fixed monthly fee, works with studios and freelancers, clear pricing page.
- Another firm. Larger, good for audits.
- A third firm. Cheaper, online only.
- yourbusiness.co.uk
- a review site
- a directory
An illustration, not a real answer. The real one is further down.
Why I do this
It started with one email
I make a small Mac app called Cartage. In October 2026 a stranger wrote in because the checkout would not take their payment. I asked how they had found the app.
They had not clicked an advert or scrolled a page of search results. They asked an assistant a question, and the assistant sent them to my website. They bought the app two days later, once I had fixed the checkout.
So I worked out why that site got picked, did the same work on ten more of my own sites, and wrote down what I found. That work is now a service you can hire. The case study has the details, including the bit where I broke a home page for fifteen seconds.
From: a Mac user
To: support@flavrapps.com · Date: 6 October 2026
I needed an app to track file copying progress on my Mac, so I asked ChatGPT to help me find one. It recommended Cartedge and pointed me to your website — that’s how I found you!
What Agent SEO is
Three jobs, in this order
Search engine optimisation gets you into a list of links. Agent SEO gets you into the answer. An assistant has to do three things before it names you, and most websites trip it up at the first.
- 1
Found
The assistant's crawlers are allowed in, and your pages are in the search indexes it leans on. Plenty of sites block AI crawlers without knowing, often through a setting in their hosting or security service.
- 2
Understood
Your pages say plainly what you sell, who for, where and for how much, in text a machine can read. Structured data backs it up, and the facts match everywhere else you appear.
- 3
Recommended
You answer the questions your customers actually ask, and other places on the web say the same good things about you. That part is earned, and it is where the work pays off.
Services
Check it, fix it, keep watch
Take one or all three. Everything starts with the free check, so you know what you are buying before you buy it.
Step one
Agent SEO audit
A full review of what AI assistants can reach, read and repeat about your business, plus a baseline of what they say today. You get a plain-English list in priority order.
What the audit covers
We fix it
Implementation
I make the changes: crawler access, structured data, llms.txt, content built to be quoted, Bing and IndexNow, and consistent facts across the web. You approve everything first.
What gets fixed
Ongoing
Monitoring
Each month I put your customers' questions to ChatGPT, Claude, Gemini, Perplexity and Copilot and report where you appear, who appears instead and what to do about it.
What you get each month
Tested on my own sites first
I ran this on 11 of my own websites before selling it
On 10 November 2026 every live product site I run got the full treatment in one pass. Before touching anything, I put the questions a customer would ask to OpenAI's search-enabled model, the closest scriptable stand-in for ChatGPT's search, and recorded the answers.
- 11websites checked and fixed in one pass, from a Mac app to a football game.
- 39customer questions asked before any changes, none of them naming my products.
- 3 of 4answers named Cartage, the site that was already well prepared. Eight of the eleven sites were not named once.
How it works
Four steps, no surprises
Free check
You send your address and say who your customers are. I check the site by hand and reply with what I found.
Fixed quote
If there is work worth doing, you get one price for it in writing. No hourly meter.
We fix it
I make the changes on your site, or hand your developer exact instructions. Nothing goes live without your say-so.
We keep watch
Optional monitoring shows whether the assistants have noticed, and what to do next.
The honest bit
What I will not promise
This is a young field with a lot of confident nonsense in it. Here is where I stand.
- No guaranteed recommendations. Nobody controls what an assistant says, and its answers change from one day to the next. I improve what is in your control and measure the result.
- No fake reviews, paid mentions or filler articles. They are the quickest way to be trusted less by people and machines alike.
- No pretending llms.txt is magic. Google says its search does not use it, and a 2026 study found most of these files are never fetched. I add one because it takes minutes, then spend the time on what moves answers. The evidence is here.
What you do get
What I will do
- Check that every major AI crawler can reach your pages, and find whatever is blocking them.
- Make your business facts readable by machines and the same everywhere.
- Show you what the assistants say about you today, with the answers saved.
- Fix things in priority order and tell you which ones I think are not worth paying for.
- Write in plain English. You should not need a glossary to read an invoice.
Articles
Read up before you spend a penny
Everything I know about Agent SEO is written down here, with sources. If you would rather do it yourself, these will get you most of the way.
The basics
What is Agent SEO? A plain-English guide
Agent SEO means making your website easy for AI assistants to find, understand and recommend. What it involves, how it differs from SEO, and where to start.
The basics
GEO vs AEO vs AI SEO: what the terms mean
Generative engine optimisation (GEO), answer engine optimisation (AEO), AI SEO and Agent SEO explained: where each term came from and whether they differ.
How-to
How to get recommended by ChatGPT
How to get your business recommended by ChatGPT: what OpenAI says it needs, seven things that help, what does not work, and how to check your progress.
Technical
What is llms.txt, and does it actually work?
What llms.txt is, how to write one, and what the evidence says about whether ChatGPT, Claude or Google read it. An honest guide with a working example.
Technical
AI crawlers and robots.txt: GPTBot, ClaudeBot, PerplexityBot and the rest
A reference to the AI crawlers that visit your site (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended) and the robots.txt rules for each.
Technical
Schema markup for AI search: what to add and what to skip
Which schema markup helps AI assistants understand your business, with copy-and-paste JSON-LD for organisations, products and FAQs, and what to skip.
Quick answers
Questions people ask first
What is Agent SEO?
Agent SEO is the work of making a website easy for AI assistants and agents to find, understand and recommend. It covers crawler access, structured data, clear content, consistent business facts and third-party mentions. You will also see it called AI SEO, generative engine optimisation (GEO) or answer engine optimisation (AEO).
How much does it cost?
The first check is free. There are no public prices: after the check you get a fixed quote in writing for any work worth doing, and you can say no.
Can you guarantee ChatGPT will recommend my business?
No, and nobody honestly can. Assistants choose their own sources and their answers vary. What I can do is remove the things that stop them finding and understanding you, improve what they read, and measure whether you appear more often.
Is this different from normal SEO?
It builds on it. Assistants lean on search indexes, so good SEO is the foundation. Agent SEO adds the parts search rankings do not cover: AI crawler access, machine-readable facts, content written to be quoted, and checking what assistants actually say.
Who you deal with
Hello, I'm Reece
I'm a developer in Milton Keynes. I build apps and websites with a team of AI agents, which is a useful way to learn what agents want from a website. When you get in touch, you get me, not a sales team.
Find out what the assistants say about you
Send me your address. I check it by hand and reply with what I found, usually within two working days. It costs nothing, and any paid work comes with a fixed quote first.